Web Site Proposal

November 13, 1998

Executive Summary(rudimentary)

I propose to develop a web site for anyone in the sunglass, contact lens, colored contact lens or laser vision correction market. The most important features included in this site must be: savings, convenience and top quality products. It is necessary to tie all aspects of the site together smoothly. By this I mean the shopper must have the ability to purchase at any point

In the site, as well as the ability to get anywhere from anywhere. We must outline our available products and services in such a way as to make it a "No Brainer" for anyone.

Our available products must be outlined from the onset. If vendors need to be contacted to develop a wholesale relationship then this must be taken care of as soon as possible. We must assess which products will maximize our profit, which will maximize our marketability and which are just of necessity to carry. We must develop a database of products and maintain prices, additions and subtractions accordingly.

One service I had in mind was to develop a free service for anyone interested in
laser vision correction. We can develop an application where the patient inputs his/her doctorís written Rx or their contact lens box/bottle prescription, and we can take this information and develop a sort of internet merge letter. By this I mean, we can send them an email response as to their current eye condition, the best suited surgical procedure for their condition, history of otherís w/ their Rx & results and maybe even doctors in their area. I understand this might take away from the promotion of INSIGHT, but remember, anything free Ė keeps emí coming back!! This will more marketing tool to draw people in, rather than a service.

Also, some production company or another could be contracted out to develop videos which we could sell to candidates, doctors, surgeons, etc... Dr. Sopher could develop a video directed to practicing optometrists interested in sales techniques in the EXAMINATION room.